When you need it
Many B2B companies do plenty of marketing without a strategy behind it. The result is effort spread too thin and results that are hard to prove. A strategy helps when:
- Your team is busy, but nobody can say which actions bring pipeline.
- You’re unsure which channels deserve budget, and which ones to stop.
- Growth has slowed and the usual tactics no longer move the numbers.
- Your board or leadership team expects a structured marketing plan.
What you get
- A market and customer analysis focused on how your buyers research and decide
- An audit of your current marketing: channels, content, tools and results
- Marketing objectives tied to revenue and pipeline, not vanity metrics
- A channel and content strategy, including account-based marketing where it makes sense
- A 12-month roadmap with priorities, budget and resources
- The KPIs and reporting you need to steer, and to show what marketing brings
How it works
- AuditI review your data, channels and material, and interview sales and leadership.
- Strategy workshopWe agree on targets, objectives and the few bets worth making.
- PlanI turn the decisions into a prioritised roadmap with budget, owners and KPIs.
- HandoverYour team or agencies get a clear brief, and I can stay on to lead execution as a fractional CMO.
Questions about b2b marketing strategy
Do you also execute the plan?
Strategy is my core work, and I make sure the plan is executable. I can then brief and coordinate your team and agencies, or lead execution directly as your fractional CMO.
What size of company do you work with?
Mostly SMEs and scale-ups selling to other businesses, with an existing offer and a sales team, that want marketing to contribute more clearly to growth.
What does a B2B marketing plan include?
Target segments and personas, objectives tied to pipeline, the channels and content to invest in, a timeline, a budget split and the KPIs used to measure progress.