When you need it
A launch is the moment when positioning, marketing and sales all have to work together, fast. A go-to-market strategy makes sure they do. It’s the right move when:
- You’re launching a new product or a new offer.
- You’re entering a new segment, industry or country.
- A previous launch didn’t gain the traction you expected.
- You’re expanding between France and international markets.
What you get
- Prioritised target segments, with your ideal customer profile and personas
- Positioning and key messages for the launch
- A review of your offer and packaging from the buyer’s point of view
- The right sales motion: inbound, outbound, partners or account-based
- A launch plan with timeline, channels, owners and budget
- Sales enablement: pitch, deck outline and answers to objections
- Success metrics for the first 90 days
How it works
- Market and segmentsWe size the opportunity and choose where to start.
- Offer and messageWe define what you sell, to whom, and how you explain it.
- Launch planI build the plan with your product, marketing and sales leads.
- Launch and learnWe track early signals and adjust quickly.
Questions about go-to-market strategy
Can you help with an international launch?
Yes. I work in English and French with teams in France and abroad, which helps when adapting positioning and messages between markets.
When should we start working on go-to-market?
Ideally a few months before launch, while the offer can still be adjusted. It is also worth doing after a disappointing launch, to understand what to change.
What is the difference between a go-to-market strategy and a marketing strategy?
A marketing strategy covers your overall marketing over a year or more. A go-to-market strategy focuses on one launch: one offer, one market, and everything needed to win it.